A Valentine’s Day gift to the world: Leading ethical jewellery brand Lebrusan Studio to begin planting trees for every jewel sold

2 min read

A Valentine’s Day gift to the world: Leading ethical jewellery brand Lebrusan Studio to begin planting trees for every jewel sold

In partnership with OneTreePlanted, London-based ethical jewellery brand Lebrusan Studio has launched its Treasure for Trees initiative, wherein 10 trees are planted for every piece of jewellery sold. This is an unconditional commitment that applies to every single purchase, from made-to-order engagement rings and wedding bands to unique bespoke commissions. The jeweller has announced this plan in conjunction with Valentine’s Day, referencing its love affair with Mother Nature. “Valentine's Day is all about showing love to those who deserve it, so today we're paying our respects to the lady who will always have our hearts,” the team says.

“At Lebrusan Studio we're committed to transparent supply chains, sustainable manufacture and only the most ethical metals and gemstones we can find,” the brand’s award-winning Creative Director Arabel Lebrusan explains.

“But in our minds, it’s not enough to simply sell an ethical product. As an ethical brand, we are always on the lookout for new ways to put our money where our mouth is and improve how we operate as a business. Inherent in doing so is ensuring we’re actively giving back.

“Throughout history, metal and gemstone mining has been the catalyst for catastrophic levels of environmental destruction. We feel it’s the responsibility of jewellers like us to start trying to right some of these wrongs.”

With the help of OneTreePlanted and Sustinere, Lebrusan Studio’s trees will be planted in the Chocó, a department of Western Colombia and one of the world’s most biodiverse areas. The district is home to over 8,000 species of plant, 6,000 species of bird and significant volumes of endemic wildlife. In spite of this, gold mining and logging operations are decimating an estimated 13,474 hectares of the Chocó per year.

Reforestation projects are a means of restoring habitats, reversing biodiversity loss, slowing global warming, decontaminating soil and water and addressing conditions of poverty by including trees and plants that yield fruits and vegetables, which can then be sold to local markets. In this instance, this fresh produce will generate a group of 50 women entrepreneurs, increase the household income of 100 families by 20% and train young people in agro-forestry and sustainability. In the end, these new trees will also absorb 15,000 tons of carbon dioxide from the atmosphere.

OneTreePlanted is a non-profit organisation dedicated to global reforestation, having planted more than 40,000,000 trees in over 43 countries since 2014. Its aim is to make reforestation accessible, providing an easy opportunity for individuals and businesses alike to give back to the environment.

Lebrusan Studio’s commitment to the initiative is announced shortly after the team donated £1,000 to the Global March Against Child Labour, the pinnacle of a six-month campaign dedicated to raising awareness of child labour in jewellery supply chains.

Ruby McGonigle
Ruby McGonigle

Ruby McGonigle is a copywriter and digital marketing guru with two years of jewellery industry experience now behind her. After recently having attained a degree in Linguistics, she now hones her passion for writing and adoration of jewellery into creating engaging copy for Lebrusan Studio. Among bi-monthly blog posts exploring a broad range of topics, notable examples of her previous work include a think piece on the ‘natural diamonds vs. lab-grown diamonds’ debate, a probe into why traceable and third party certified ASM gold is so important, and an investigation of why platinum is no longer more expensive than gold.