Earth Day 2022: Ethical jewellery brand Lebrusan Studio plants enough trees to fill two basketball courts

2 min read

Earth Day 2022: Ethical jewellery brand Lebrusan Studio plants enough trees to fill two basketball courts

In line with Earth Day 2022, leading sustainable jewellery brand Lebrusan Studio has announced that it’s just planted 240 new trees in Colombia. It’s the first triumph of the studio’s newTreasure for Trees initiative, launched on Valentine’s Day as a ‘gift to the world’.

In partnership with OneTreePlanted,the independent brand now pledges to plant 10 trees for every piece of jewellery sold.This is an unconditional commitment that applies to each and every purchase, from made-to-order engagement rings and wedding bands to unique bespoke commissions.

Lebrusan Studio’s trees will be planted in the Chocó, a department of Western Colombia and one of the world’s most biodiverse areas. The district is home to over 8,000 species of plant, 6,000 species of bird and significant volumes of endemic wildlife. In spite of this, gold mining and logging operations are decimating an estimated 13,474 hectares of the Chocó per year.

Reforestation projects are a means ofrestoring habitats, reversing biodiversity loss, slowing global warming, decontaminating soil and water and addressing conditions of poverty by including trees and plants that yield fruits and vegetables, which can then be sold to local markets. In this instance, this fresh produce will generate a group of 50 women entrepreneurs, increase the household income of 100 families by 20% and train young people in agro-forestry and sustainability. In the end, these new trees will also absorb 15,000 tons of carbon dioxide from the atmosphere.

The chosen theme for Earth Day 2022 is Invest in our Planet; a call to action for businesses and political organisations to begin taking accountability for climate change and prioritising a prosperous and sustainable future. The Lebrusan Studio team is keen to use the brand’s platform to demonstrate how easily businesses like theirs can take tangible steps towards environmental sustainability, not just with the products they sell but in the variety of ways they operate.

“At Lebrusan Studio we are of course committed to transparent supply chains, sustainable manufacture and only the most ethical metals and gemstones we can find,” the brand’s award-winning Creative Director Arabel Lebrusan explains.

“But from our perspective, it’s not enough to simply sell an ethical product. As an ethical brand, we are always on the lookout for new ways to put our money where our mouth is and ensure we’re actively giving back to the communities and environments owed reparations by the jewellery industry.

“Throughout history, metal and gemstone mining has been the catalyst for catastrophic levels of environmental destruction. We feel it’s the responsibility of jewellers like us to start trying to right some of these wrongs.”

In addition to its Treasure for Treespromise, Lebrusan Studio also donates a quarterly sum to The Water Project and has recently raised £1,000 for the Global March Against Child Labour via its dedicated fundraiser, Lebrusan Studio Against Child Labour. The six-month campaign was recently recognised by the National Association of Jewellers (NAJ), landing a place on the Corporate Social Responsibility Initiative of the Year shortlist at the NAJ Awards 2022.

 

Ruby McGonigle
Ruby McGonigle

Ruby McGonigle is a copywriter and digital marketing guru with two years of jewellery industry experience now behind her. After recently having attained a degree in Linguistics, she now hones her passion for writing and adoration of jewellery into creating engaging copy for Lebrusan Studio. Among bi-monthly blog posts exploring a broad range of topics, notable examples of her previous work include a think piece on the ‘natural diamonds vs. lab-grown diamonds’ debate, a probe into why traceable and third party certified ASM gold is so important, and an investigation of why platinum is no longer more expensive than gold.