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Everyday ethical luxury: Leading sustainable jewellery brand Lebrusan Studio launches its Perfectus collection

3 min read

Everyday ethical luxury: Leading sustainable jewellery brand Lebrusan Studio launches its Perfectus collection

This month, award-winning ethical jeweller Lebrusan Studio launches Perfectus, its mini-collection of stud earrings and pendants. Following a long-term exclusive commitment to engagement rings, wedding bands and bespoke commissions, it’s the independent brand’s first foray into the realm of day-to-day decorative jewels for a number of years.

“At Lebrusan Studio, our forte is special occasion pieces; exquisitely crafted fine jewellery that makes us feel fuzzy inside. Now, with these easy-to-wear earrings and necklaces, every day is a special occasion,” the brand’s Creative Director Arabel Lebrusan explains.

Latin for ‘perfect, complete,’ the name Perfectuscaptures the notion of ‘outfit completing’ jewellery. “As their namesake suggests, these timeless pendants and studs are the ultimate finishing touch to any look. Whether a triumphant addition to an everyday office outfit or a final sparkle atop your glad rags, this classic combination of gold and diamond will ensure you never leave the house incomplete.”

Passionate advocates for sustainability, Lebrusan presents these simple but exquisite jewels as investments that will stand the tests of time, becoming signature trademarks of those who wear them. “A little fragment of luxury to be enjoyed every day,” Lebrusan remarks.

The collection consists of two matching necklace-and-earring sets; one set celebrating the diamond’s natural brilliance with raised claw settings and the other incorporating delicate milgrain beading into smooth rub-over settings. Created exclusively in the UK, the jewels champion traditional British craftsmanship and a careful attention to detail.

After careful consideration, the brand’s design team have committed Perfectus to exclusively recycled diamonds. Reclaimed for a second lease of life, these intriguing sparklers – often boasting old cuts – are an opportunity for environmentally-conscious shoppers to minimise their impact on the planet by celebrating material that’s already above-ground.

Meanwhile, the metal binding the collection together is 18ct Fairtrade Gold, which can be traced right back to its responsible roots. Fairtrade Gold licensees – of which Arabel Lebrusan was one of the world’s very first – pay a premium to use this special metal, which is mined on a small scale and under rigorous health and safety conditions. These funds are allocated for investment in the future of the miners' families and communities, through education, medical care or environmental projects.

Combining precious materials from two different walks of life, Perfectus is a reflection of Lebrusan Studio’s two-pronged approach to ethical manufacture.

“Humanity’s challenge in the 21st century is to ensure that no one falls short on life’s essentials, which include food, housing, healthcare and political voice. At the point of climate emergency, it’s also crucial that we stop exerting such collective pressure on Planet Earth’s life-supporting systems (a stable climate, fertile soils, a protective ozone layer, etc.). In our view, ‘responsible’ business should therefore place as much emphasis on environmental issues as socioeconomic matters and vice versa.”

Honouring its ongoing Treasures for Trees initiative, Lebrusan Studio pledges to plant 10 new trees – with the help of One Tree Planted – for every Perfectus jewel sold.

The launch follows a busy few months at Lebrusan Studio, with the eponymous brand shortlisted for no less than four industry awards since April. Most recently, Arabel Lebrusan has been hailed a Brand Champion by Professional Jeweller’s 2023 Power List, whilst the business’s unfaltering focus on corporate social responsibility (CSR) earned it a place on Professional Jeweller’s CSR Initiative of the Year shortlist.

This summer, Lebrusan Studio also lifted the lid on its new Amare Collection of delicate ‘love rings’.

Ruby McGonigle
Ruby McGonigle

Ruby McGonigle is a copywriter and digital marketing professional with over five years of jewellery industry experience. After graduating with a BA in Linguistics, she combined her passions for written word and all things sparkly by joining the Lebrusan Studio team as in-house wordsmith and content creator. Among bi-monthly blog posts, notable examples of Ruby's work include a think-piece on the ‘natural diamonds vs. lab-grown diamonds’ debate, a probe into why traceable and third party certified ASM gold is so important, and an investigation of why platinum is no longer more expensive than gold.