London-based sustainable jewellery brand Lebrusan Studio has been selected as one of a handful of shortlisted finalists in the Sustainable/Ethical Jewellery Brand of the Year and Bridal Jewellery Retailer of the Year categories at Retail Jeweller’s UK Jewellery Awards 2023.
Despite the awards receiving more nominations than ever before and Lebrusan Studio facing stiff competition from a broad selection of the jewellery sector, the independent brand impressed the UK Jewellery Awards’ judging panel of industry experts, securing a coveted spot on not one but two shortlists.
The Ethical/Sustainable Jewellery Business of the Year award recognises the jewellery business that has been most successful in addressing its environmental and social impact throughout the year - matters that have kept the tight-knit Lebrusan Studio team incredibly busy over the past 12 months.
Shortly after launching its new Artisan Collection of engagement rings and jacket rings crafted exclusively from Fairmined Ecological Gold and artisanal Ocean Diamonds, the designer brand gained its prestigious Created in the UK certification. Both are the latest steps in the brand’s mission to maximise its positive socioeconomic impact. “We utilise jewellery as an active force for good,” award-winning Creative Director Arabel Lebrusan explains. “In the fair and sustainable world we see in our mind’s eye, the more people directly benefited by a particular product, the better. Our Artisan Collection is all about championing artisanal and small-scale miners and distributing wealth more evenly down the supply chain. Meanwhile, committing to 100% local manufacture enables us to uphold the cultural heritage of the country we call home, investing in the family-run workshops that still exist in London’s historic jewellery quarter.”
More recently, Lebrusan Studio revealed a sparkling new collection of reclaimed gemstones, affording its clients the opportunity to create a new piece of jewellery using nothing but recycled materials. Throughout, the brand has also remained committed to its promises to donate a fixed quarterly sum to the Water Project and to plant 10 new trees in Colombia for every piece of jewellery sold, with the help of One Tree Planted.
Meanwhile, the Bridal Jewellery Retailer of the Year award is reserved for a jewellery brand whose primary focus is engagement rings, wedding bands and making happy couples feel special during one of the most exciting times of their lives.
Passionate about establishing an inclusive and welcoming atmosphere, Lebrusan Studio reports “constantly reviewing” both its online presence and the in-person services it offers to bridal clients, who the jeweller describes as its “bread and butter”. Informed by honest feedback from clients past and present, the team has recently improved a number of its website's informative landing pages, from an engagement ring guide to a 'jewellery basics' manual and a statement of its LGBTQ+ inclusive values. Its distinctive designs, high standards of craftsmanship and one-to-one consultations in London and Brighton have earned the Lebrusan Studio team some testimonials that they’re incredibly proud of this year.
“We work really hard to make Lebrusan Studio a brand which is meaningful, memorable and has a tangible positive impact on the lives of others,” Lebrusan says. “It’s a real honour to have these efforts acknowledged.
“We’d like to thank everyone behind the decision to shortlist us and say a huge ‘congratulations’ to our fellow finalists. Good luck, all!”
Not Lebrusan Studio’s first foray into the realm of accolades, Arabel Lebrusan and her eponymous brand scooped up two titles at last year’s prestigious NAJ Awards, with Arabel herself crowned Designer of the Year and the stirring Lebrusan Studio Against Child Labour fundraising campaign awarded Corporate Social Responsibility Initiative of the Year.