Lebrusan Studio’s 2022 sales facts:
A leading ethical jewellery brand with over a decade of experience in serving happy couples, Lebrusan Studio reveals some of last year’s top bridal trends, showcasing that weddings are back and more eco-conscious than ever. Reflecting on 2022 and looking ahead to 2023, it seems the bridal party is raring to get the celebrations underway once more – albeit with a greener approach…
Whilst Lebrusan Studio sold 22% more wedding bands in the run-up to 2022’s wedding season than that of the previous year, the overall income from wedding band sales has increased by an impressive 81% since 2020. The brand refer to this hike as a post-pandemic surge; an understandable reflection of our ability to finally come together and celebrate once again.
Also highlighted is a surge in demand for recycled materials. Whilst 55% of the engagement rings sold in 2022 were set with a diamond of reclaimed origin – overtaking coloured gemstones as the customer’s favourite - a whopping 89% were cast in arecycled metal.
The story is similar of wedding rings too, with 77% Lebrusan Studio wedding bands sold in 2022 cast in a recycled metalof some kind. When compared to previous years, these figures represent a keener preference for repurposed materials than ever before.
Within this pool of options, recycled gold holds sway, laying the foundations for 70% of all bridal jewels sold by Lebrusan Studio in 2022. The team attribute this figure partly to an increased interest in remodelling projects, with more and more clients wishing to repurpose their old family heirlooms into new treasures.
“From the COVID-19 pandemic to a turbulent political landscape and a cost-of-living crisis, life has been tough for so many people in recent years. At this trying time, family is perhaps more important to us all than ever,” the brand’s Creative Director Arabel Lebrusan tells us. “Repurposing enables us to create new jewels that celebrate beautiful materials already above-ground and serve as little mementos of what matters most. Recycled gold and reclaimed diamonds glisten with decades of legacy, love and happy memories.”
It’s perhaps this internal desire for symbolism that’s nudging an increasing number of customers in the direction of highly crafted design choices too, with Lebrusan Studio reporting that hand-engraved features were a firm favourite amongst their engagement ring and wedding band clients in 2022.
“With conscious consumerism on the rise and mass produced fast fashion withering in appeal, our clients are growing evermore appreciative of considered details and the opportunity to uphold traditional craft,” the team explains.
A process that requires immense skill and patience, hand-engraving instils jewellery with what Lebrusan Studio describes as “an unrepeatable charm”, ensuring that no two rings are exactly the same. Whether an intimate message inscribed inside a band or intricate scrolls for the world to see, hand-engraving is a finish that tells a unique story.
So, by Lebrusan Studio’s calculations, ‘considered’ is the new look. “Out with the fads and in with the intention, 2023 is set to be a year of sustainable choices, carefully selected materials and deep-rooted sentimental value. It’s clear that people are now seeking investment pieces with the power to really make them feel something.”
The jewellery house – whose Creative Director Arabel Lebrusan was crowned NAJ’s 2022 Jewellery Designer of the Year – specialises in engagement rings, wedding bands, commitment rings and unique bespoke commissions.