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Lebrusan Studio presents the Ethical Jewellery Movement Manifesto

2 min read

Lebrusan Studio presents the Ethical Jewellery Movement Manifesto

This week, leading ethical jewellery studio Lebrusan Studio has published its Ethical Jewellery Movement Manifesto. Complete with its own website, the manifesto presents a detailed vision of a future jewellery industry that is fairer, safer, more sustainable and centred more heavily on reparations. It calls upon ‘artists, designers, manufacturers, traders, retailers, journalists, workers, citizens of the world’ to join the movement towards this vision; the movement to ‘change the world, one gram of gold at a time.’

Arabel Lebrusan, the visual artist and award-winning designer behind Lebrusan Studio, hopes the manifesto will unite like-minded people with a clearly defined, shared goal.

“Since helping to launch the Fairtrade Gold initiative as one of the world’s first ever Fairtrade-licensed jewellers in 2012 and offering my TEDx talk on ethical jewellery in 2015, I have been seen as a pioneer of the ethical jewellery movement,” Lebrusan explains. “But I was interviewed by a journalist a little while back who asked me to explain the basic principles of the ‘ethical jewellery movement’ and I realised that I had never really written them down on paper.”

“Years ago, I might have found this task frightening, but today my vision of the world I’d like to inhabit is unfaltering. Articulating this vision as six clear points has proven a cathartic exercise. I hope the manifesto will offer an optimistic, tangible set of goals for others like me to work towards, too.”

“I would feel proud if my legacy were a positive offering to the jewellery industry.”

Though sculpted around Lebrusan’s fundamental ideas, the manifesto was written with ideological input from the wider Lebrusan Studio team and fellow ethical jeweller, Anna Loucah.

It concerns itself with jewellery’s power to serve as an active vessel for social, political, environmental and economic change; touching on notions such as circularity, restorative justice, cultural heritage and storytelling.

The manifesto’s dedicated website invites readers to sign the manifesto with their name and email address, then spread the word by presenting the text on their own websites and sharing a selection of downloadable graphics on their social profiles, tapping into the #ethicaljewellerymovement hashtag.

The launch of this rallying initiative comes shortly after Arabel Lebrusan was named on Professional Jeweller’s Power List 2024, commended for her approach to reimagining the idea of ‘misfits’ with her use of reclaimed precious materials in collections new and old. Lebrusan discussed this focus on shunning ‘perfection’ and redefining ‘beauty’ in a recent Earth Day event at Brighton’s Soho House, which saw her discussing circular jewellery design with jewellery journalist Rachael Taylor.

Ruby McGonigle
Ruby McGonigle

Ruby McGonigle is a copywriter and digital marketing professional with over five years of jewellery industry experience. After graduating with a BA in Linguistics, she combined her passions for written word and all things sparkly by joining the Lebrusan Studio team as in-house wordsmith and content creator. Among bi-monthly blog posts, notable examples of Ruby's work include a think-piece on the ‘natural diamonds vs. lab-grown diamonds’ debate, a probe into why traceable and third party certified ASM gold is so important, and an investigation of why platinum is no longer more expensive than gold.