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Sustainable jewellery brand Lebrusan Studio to raise money for The Water Project with Black Friday proceeds

2 min read

Sustainable jewellery brand Lebrusan Studio to raise money for The Water Project with Black Friday proceeds

Leading ethical jewellery brand Lebrusan Studio has just announced its plan to raise funds forThe Water Project over Black Friday weekend.

For every jewel sold between Thursday 25th November and Tuesday 1st December, the London and Brighton based jeweller will donate 20% of proceeds to the non-profit organisation, whose sole aim is to grantaccess to clean and reliable water across sub-Saharan Africa. This campaign ties into Lebrusan Studio’s wider appeal for Christmas shoppers to consume consciously this Black Friday.

“This Christmas, we’re asking people to make at least one sustainable purchase,” says the brand’s award-winning Founder & Designer, Arabel Lebrusan. “It’s no secret that human life is exploited and fragile ecosystems devastated at the hands of fast fashion brands and large corporations. Now, with the spread of COVID-19 thrown into the mix, it’s more crucial than ever before to support small brands with green principles.

“This Black Friday, we’re offering shoppers the opportunity to give the gift of water, support an independent business and share the joy of beautiful ethical jewellery, all at the same time.”

The campaign will apply to all collections site-wide, including the jewellers’ new ready-to-wear engagement rings, made-to-order wedding bands and hand-crafted silver accessories.

Lebrusan Studio has donated quarterly to The Water Project since 2015. “We want to aid those without access to safe water in Sub-Saharan Africa, with our attention honed primarily onto Sierra Leone. Sierra Leone suffered 11 years of civil war, fuelled largely by feuds over the diamond mining industry and the traffic of blood diamonds,” the brand explains. “As an ethical jeweller we feel that it is now our responsibility to right these wrongs.”

The announcement comes shortly after the jeweller’s recent move to the London Diamond Bourse, the world-famous jewellery institution nestled in the heart of Hatton Garden.

The eponymous brand, whose speciality is made-to-order engagement and wedding rings, has recently released a new ready-to-wear engagement collection and a Makeshift Proposal Package; innovations devised as a means to continue serving throughout the pandemic.

Ruby McGonigle
Ruby McGonigle

Ruby McGonigle is a copywriter and digital marketing professional with over five years of jewellery industry experience. After graduating with a BA in Linguistics, she combined her passions for written word and all things sparkly by joining the Lebrusan Studio team as in-house wordsmith and content creator. Among bi-monthly blog posts, notable examples of Ruby's work include a think-piece on the ‘natural diamonds vs. lab-grown diamonds’ debate, a probe into why traceable and third party certified ASM gold is so important, and an investigation of why platinum is no longer more expensive than gold.