Over gold, platinum has earned its reputation for a number of reasons. For starters, gold is far more abundant in the earth’s crust, making platinum rarer. Whilst 1,500 tons of gold are mined annually, only 160 tons of platinum are extracted.
Platinum is also denser than gold, thus heavier. Because precious metals are priced by weight, platinum has long been the high-cost option in the context of buying jewellery. But why pay the price for a platinum ring when you could opt for exactly the same setting in white gold for half the cost?
Well, that’s because platinum is also more durable than gold. Its density contributes to its respectable ranking of 4 - 4.5 on the Mohs Scale of Hardness, imposing on gold and its hardness of around 2.5 - 3. This toughness makes platinum the perfect choice for day-to-day attire, as it requires less maintenance than other metals and can withstand the most wear and tear.
If it’s a toss-up between platinum and white gold, who share a similar aesthetic, then platinum trumps on the hypoallergenic front, too. In order to achieve white gold’s silvery hue, yellow gold must be alloyed with white metal(s) such as silver, nickel, manganese and/or palladium. Nickel in particular is an allergen for many people, earning white gold its itchy reputation. Whilst there’s no such thing as ‘pure white gold’, platinum is naturally grey-white in colour and can only be sold as platinum if 90-95% pure. This not only makes it hypoallergenic, but also means a no-fade guarantee is intrinsic in every piece of platinum jewellery.
Given its superiority, it’s not surprising that the average cost of platinum has always been higher than that of gold. It makes sense; it’s rarer, weightier, hardier, and thus more desirable.
But, in recent years, platinum’s been knocked from its top spot in the cost stakes by its once cheaper contender. Now at 1.4 times more expensive than platinum, white gold is the most pricey it’s ever been.
Palladium’s the name and that’s the element to blame. White gold is created by alloying roughly 75% yellow gold and 25% other elements – a large proportion of which is palladium. Now suddenly the most valuable of the four major precious metals, palladium is the lustrous chemical element responsible for white gold’s silvery hue. It is a by-product of platinum and nickel mining and so its output is often slow. Over the last few years, its supply hasn’t responded to growing demand, causing a surge in price. Use of palladium is increasing as governments, especially China’s, tighten regulations to crack down on vehicle pollution, forcing car manufacturers to increase the amount of precious metal they use.
The knock-on effect is a spike in the cost of white gold, too; so much so that it’s overtaken platinum for the first time.
Platinum could continue to plummet in financial value, or this moment in time could be anomalous. Either way, the sturdy and attractive white metal is currently more affordable than it’s ever been.
Honesty and transparency are at the very core of Lebrusan Studio’s ethos. That’s why we’re sharing these insights with you today and why we’ve just re-addressed the prices of all of our jewellery, adjusting in accordance with the ever-shifting precious metal climate. For the first time ever, our platinum pieces are no longer more expensive than our white gold jewels.
In many instances, life’s about grabbing the bull by the horns. But, if you’re like us and don’t support exploitation of any sort, then the ‘Get buying!’ narrative might not sit comfortably with you; particularly in regards to a metal like platinum that’s short in natural supply and whose mining process places considerable pressure on the environment. If that’s the case, then look no further. For jewellery that’s fairly priced AND assures no further displacement of fragile ecosystems, Lebrusan Studio is your place.
All of our platinum jewels are cast in 100% recycled platinum from a fully certified and single-recycled source. This means that when you buy a beautiful and long-lasting platinum piece from Lebrusan Studio, you’re not contributing to the use and abuse of our natural resources inherent in mining new metal from the ground.
And if you’re keen to know more about where the recycled metal in your jewellery comes from? Feel free to drop us an email; we’re always happy to help.